Technical SEO test: Pre-employment screening assessment to hire the best candidates
Summary of the Technical SEO test
This technical search engine optimization (SEO) test evaluates candidates’ skills in analyzing websites and improving their ranking in search engines. This test will help you hire technical SEO experts who can put your site on the (internet) map.
Covered skills
Understanding search engine requirements and on-page SEO
Handling analytical and technical aspects of SEO
Handling Google tools and algorithms
Use the Technical SEO test to hire
SEO specialists, ranking strategists, website administrators and developers, and any marketing or other roles that require a technical understanding of SEO.
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About the Technical SEO test
Improving the technical aspects of your website through technical search engine optimization (SEO) will help your site rank higher in search engines, increasing traffic to your website and the number of potential customers you receive each day. An optimized site not only loads faster but it also makes it easier for search engines to crawl and index your site and list its pages in search results.
This technical SEO test evaluates candidates’ ability to understand search engine requirements and on-page SEO, handle both the technical and analytical aspects of SEO, and use Google tools and algorithms to improve results. The test covers SEO practices on a wide range of areas, such as backlinks, URL structure, file structure, desktop and mobile version optimization, performance tracking, and problem-solving.
Candidates who perform well on this test will be able to diagnose problems, provide solutions, and design effective ranking strategies for your site through their understanding of the search engine algorithms that are used to drive site traffic.
The test is made by a subject-matter expert
Nousherwan A.
SEO specialist Nousherwan knows what it takes to create effective marketing initiatives. Eight years in the field have allowed Nousherwan to build an impressive arsenal of finely tuned SEO skills, including keyword research, business intelligence and data analysis, e-marketing, and website analysis.
With a zeal for business development and internet marketing, Nousherwan has helped a wide range of top companies, international start-ups, and small businesses, step up their marketing game.
Crafted with expert knowledge
TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.
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The Technical SEO test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.
How to recruit for technical SEO skills
The Technical SEO test will enable you to evaluate candidates applying to fill an open role in your company. Technical SEO (search engine optimization) will help your website rank higher in search engines and thereby increase the number of leads your website receives.
This is why it’s important to make sure you hire the right technical SEO expert to improve your website, so that it ranks higher in SERPs (search-engine results pages).
The Technical SEO test assesses candidates on the following:
• Understanding of SEO requirements• Knowledge of on-page SEO• Ability to use analytics to improve SEO• Skill in using Google algorithms to improve rankings
You should use this test if you’re hiring an SEO specialist, ranking strategist. website administrator or a marketing director.
If you’re hiring for any role that requires technical SEO knowledge, you should give your candidates this test to ensure that you find the one with the best SEO skills.
Why technical SEO is important
Improving your website’s SEO will help people discover it via search engines. The higher your site ranks in search engines, the more people will visit it and become potential customers.
A technical SEO expert optimizes your website’s on-page SEO, improves its loading speed, and makes sure that it follows all of Google’s guidelines.
The Technical SEO test evaluates whether candidates understand search-engine requirements, on-page SEO, the analytical aspects of SEO, how to fix technical and security components, and how to use white-hat techniques to improve results.
The test covers the main technical SEO concepts, such as:
• Backlinks• URL structure• File structure• Mobile-version optimization• Desktop-version optimization• Performance tracking
Candidates who do well on the test can successfully diagnose problems, provide technical solutions, and create effective strategies that help bring your website to the top of the search-engine rankings.
Technical SEO competencies for candidates
Candidates need to know how to work with the following SEO features to pass the test with flying colors:
• SSL: An SSL (Secure Sockets Layer) is a protocol that creates an encrypted link between your browser and the web server. If there’s an “HTTPS” in the site’s URL, it uses SSL. SSL makes your website more secure, and Google gives preference to sites that use it.
• Optimization for mobile-first indexing: More and more users are using the internet on their mobile devices. They’re increasingly likely to visit the mobile version of your website, so you should ensure that your site’s design is responsive on mobile.
• Compression and fast DNS providers: It’s essential for your web pages to load quickly if you want to rank highly in search engines. A technical SEO expert should be able to reduce your pages’ loading times by compressing image files (without causing pixilation), using fast DNS providers, and minifying your site’s code.
• Canonical links: Duplicate content, or website content that is identical to content somewhere else on the internet, can be a problem for your site. Google doesn’t like showing duplicate content, so your technical SEO expert will need to know how to fix this problem. One solution to this issue is to use canonical link elements to let the search engine know which version of your content is the main one.
• XML sitemaps: An XML sitemap is a file that lists your website’s pages. It’s like a roadmap that tells search engines where each part of your website resides and how to index important pages quickly. A technical SEO expert should know how to create an XML sitemap and update it frequently.
What happens when you don’t have the right technical SEO expert?
In today’s business environment, it’s essential for your website to rank well in search engines. One of the most common ways potential customers discover you is by using Google.
To ensure that your site ranks highly in search engines and customers can find you, you need solid SEO. But because most other companies are trying to do the same thing, skipping even one step can prompt a decline in your search rankings.
That’s why you should use the Technical SEO test to find a candidate who will increase your organization’s leads, which will translate into more customers and an improved bottom line for the business.
Why you should use the Technical SEO test to hire
There are many upsides to using a pre-employment test like the Technical SEO test in your hiring process. Here are some of the key benefits
• Bias-free hiring process: When you use a pre-employment test, you give all of your candidates a chance to prove their skills. With CV screening, you might filter out some good candidates, and some unqualified ones may pass the process. But by giving applicants a pre-employment test, you remove bias and evaluate people only on their test scores.
• Objective scoring: The results of TestGorilla’s pre-employment tests are given to you in the form of numerical values. And because all of the candidates complete the same test, you can easily compare their scores to see who did better on the test.
• Quick and easy to use: Receiving 200 applications might be a headache when you have to screen candidates’ CVs, but it’s no problem with TestGorilla’s pre-employment tests – you can send our assessments to all of your candidates with a single click.
• ATS integration: Applicant tracking systems (ATS) document your hiring process from listing the job to appointing the candidate. TestGorilla's ATS integrations help you further streamline your recruitment process, helping you to keep recruitment in one platform.
In summary
TestGorilla’s pre-employment tests enable you to measure candidates’ skills objectively and without bias. They quickly reveal the most qualified candidates and save you the time you’d otherwise spend reviewing countless CVs.
It’s critical that you hire the right SEO expert to help you optimize your website. And there’s no better way to find top candidates than by giving them a pre-employment Technical SEO test.
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