Google Analytics online test: Pre-employment screening assessment to hire the best candidates
Summary of the Google Analytics test
The Google Analytics test evaluates candidates’ knowledge and experience of the tool. This test will help you hire Google Analytics experts who can set up, read, and make decisions from reports that will help you reach your business goals and objectives.
Covered skills
Understanding Google Analytics data structure
Setting up Google Analytics for website tracking
Making sense of Google Analytics data
Making decisions based on data
Use the Google Analytics test to hire
Marketing managers, SEO specialists, PPC specialists, and other roles that require a good grasp of Google Analytics
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About the Google Analytics test
US merchant and marketing pioneer of the 19th century, John Wanamaker, famously said: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Luckily, that’s no longer true. With Google Analytics marketers can view traffic data and user behavior for their websites and campaigns, track the effectiveness of advertising efforts, and analyze the response of different audiences.
This Google Analytics test assesses candidates' understanding of Google Analytics data structure and their ability to set up Google Analytics for efficient and effective website tracking. It evaluates candidates’ ability to read and make sense of Google Analytics data and to make decisions based on the data and the reports they can produce.
This test helps you identify candidates who have a strong knowledge of the core function of the Google Analytics tools, and, more importantly, hands-on experience in collecting, parsing, and analyzing data on the platform. Candidates who perform well on the test will be able to set up tracking for your sites, plan campaigns, and generate reports to digest the information and feedback from the software. These candidates will provide insights into what’s working best with your marketing, what needs tweaking, and where you have opportunities to make an impact and increase your ROI.
The test is made by a subject-matter expert
Tony S.
A serial entrepreneur with 14 years of experience in digital marketing, Tony founded InsightWhale, a remote-first digital analytics and business intelligence agency, in 2015. InsightWhale helps businesses worldwide become data-driven and their clients have ranged from local corporations to online travel-services, and from e-commerce stores to blockchain technology startups.
A digital nomad since 2012, Tony has lived in India, the US, Brazil, and travelled most of Asia and Europe by motorcycle.
Crafted with expert knowledge
TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.
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The Google Analytics test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.
Why Google Analytics is important to your business
Google Analytics is one of the most essential tools for monitoring website traffic, which is crucial information you need for running your website (and business) successfully. Information such as who visited your website, how much time visitors spent on it, and the specific web pages they visited are some of the key details Google Analytics provides.
So if you want to expand your online presence, craft a better UX, and convert more visitors into leads, you should use Google Analytics. Here’s an expanded list of what you can track with Google Analytics:
• The channels your visitors use to visit your website: This can help you evaluate your marketing efforts and see where your audience is coming from. Channels can be organic (found via keywords), direct, social, referral, organic (video), and email.
• The average time a visitor spends on your website: This can help you grasp certain qualities of the site. If what you promise in the article title is delivered in the article. If it isn’t, visitors will bounce from your website, and the average visit time will be mere seconds (one tip to avoid fleeting visitors: don’t use clickbait). If your user interface/user experience is good enough. Even if you deliver on your promise in the headline, you still need a good interface for the visitor to be able to skim the page easily and notice important things.
• How engaging your content is: If an article takes five minutes to read and your audience spends four minutes on that specific webpage, visitors are reading almost all of it. Low time on pages might mean that you need to improve your content.
• Demographics: In the demographics tab, you can see where your audience is located geographically. You should target the places your audience is likely to be to ensure you get relevant traffic to your website. If you’re selling refrigerators, receiving a million visitors from Antarctica won’t do you any good.
• Tech: With Google Analytics, you can also see the devices your visitors use to access your website. Usually, you will see the three big device categories: desktop, mobile, and tablet. On top of that, Google Analytics allows you to see your visitor's operating system so that you can segment your audience into Windows, iOS, Mac, or Android users.
This shows how important Google Analytics is for any business that has (or wants to have) an online presence. The tool can help you grow your business – but to do that, you need to ensure you hire someone who can use Google Analytics effectively. Remember that the tool is only as good as whoever’s using it, so make sure you get the best possible candidate.
The importance of the Google Analytics test
With the Google Analytics test, you will evaluate your candidates’ knowledge and skills when using the tool. When hiring someone to take charge of setting up, reading, and making data-based decisions from the reports, you want a professional who is well-versed in Google Analytics. In the end, your employees' actions will impact your bottom line – a candidate with the right qualities will do well, but a candidate with the wrong skills may do more harm than good.
When looking for a Google Analytics candidate, you need to ensure that they’re experienced with:
• The data structure of Google Analytics• Setting up Google Analytics so that you can track your website visitors• Gathering data and creating business-relevant insights from Google Analytics data• Making sound decisions based on that specific data
The Google Analytics test is ideal if you’re hiring for any of the following roles:
• Marketing manager• Ads manager• SEO specialist• PPC specialist• Any other role that requires understanding Google Analytics
Google Analytics is a tool marketers use to view traffic data, analyze their website, and track the efficacy of their marketing campaigns. TestGorilla’s Google Analytics test evaluates how well a candidate can do all of that.
Candidates who perform well in the test will likely have the necessary skills (and experience) to set up and use Google Analytics accordingly. The test will examine if they can plan campaigns, generate reports, and track data from the website.
How can the Google Analytics test help recruiters hire people
A Google Analytics test will help your hiring managers find the strongest candidates from your pool of applicants. And you'll get the following benefits from using our Google Analytics test, which will make a big difference to your hiring process:
• Bias-free selection process: When you use a pre-employment test such as the Google Analytics test, all applicants can prove their skills. Everyone who applies will get the same test and will be evaluated only based on their skills. This means that you eliminate bias from the hiring process.
• Objective grading: All your candidates receive the same test, and the results are numerical. So you will be able to compare candidates and identify the strongest easily.
• Simple to use: When you use our pre-employment tests, it makes no difference how many candidates applied for the open role. You always send the test with a single click, whether it's 10, 100, or 1000 candidates.
• Integrates with top ATS: TestGorilla is proud to partner with top applicant tracking systems or ATS to help you further streamline your recruitment process and keep your
In summary
Why should you evaluate candidates with a pre-employment test like the Google Analytics test? Once you’re determined the role’s requirements, a pre-employment test can help you to screen applicants and gain insight into their skills. As part of an assessment that includes five tests, you can find the best candidate for the position by exploring detailed reports and watching their personalized videos.
Finally, skills tests streamline your recruiting process by cutting down on the time needed to sift through CVs and reviewing unqualified candidates. By using skills tests like this Google Analytics test in combination with other human-resources best practices, your recruitment process becomes more effective and efficient, helping you and the job applicants have a positive experience.
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